Finding font styles in an opening sequence can be very tedious to get right. It’s important to find the correct type and display it in a way that properly represents your film’s genre. After researching the font titles used for movies in my genre such as Split(typeface Helvetica), and Alien(Helvetica Black), I realized that this specific font is commonly used in suspenseful or thrilling movies. Also, both films had the fonts large and white against a black screen, adding to the intimidation.However, both of these films varied wildly in how they introduced their titles.
Alien, a science-fiction horror film, adapts a disjointed version of Helvetica Black in order to instill a sense of foreboding, the letters broken into pieces, the space between them unsettling.
In Split, the opening sees each on-screen credit sliced up, segmented into a 24-frame grid and layered. A black screen, white typography, and typeface Helvetica create an effect that is eerie and unnerving, underlining the characters’ terrifying and blurry half-consciousness.
Audiences
In order for a film to be successful, it must be taken into consideration what type of audience the film will appeal to. Due to the fact that my film is a kidnapping film and involves violence, I can automatically rule out people under the age of thirteen. However, pretty much everyone over that age can be included in my predicted audience. This movie does not exclude any race, minority, gender or sexual orientation, which makes my potential viewers pretty large. It is most common for people over the age of thirteen to see movies on weekend nights, so that is when I will plan for my movie to debut.
Marketing
Getting your potential audiences to see your movie is also vital to being successful. Trailers, posters, merchandise and social media marketing are all great ways to sell your movie. Other than creating this blog, another step I have made towards marketing my film is creating a movie poster that builds suspense in my viewers, urging them to find out the rest of the story.
He's Watching... 